I work in the so-named clicktivist game. In many respects, the empty ends of a marked petition take their toll. It can feel like a meaningless game, the thumbs up you award your Facebook reflection. It’s not that petitions can’t be terribly effective things, it’s just the slow-moving nature of collective action; its reliance on an organizing force to bend the crowd and push it against some obstinate force. It’s hard, and as a platform, we [causes.com] very much rely on great organizers to set the stage for change. Our company certainly doesn’t do everything right [yet], but petitions and other behavioral turns will always struggle to satisfy the immediate kick our time yearns. That said, I’ve recently come to appreciate the immediate impact and satisfaction giving money away can have. In the past six months my dollars have built twenty-five trees, helped fund a woman run the tour de france to raise money for pediatric care, helped the relief efforts in Oklahoma, bought a bicycle for a kid in Rwanda, amongst many others. I’ve discovered this monetary jig to feel oddly fine; I help because I can, and the technology removes any barriers to the quiet ambitions of a man in bed at 10:36 on a Tuesday night; work done.
Related read: http://www.washingtonpost.com/blogs/wonkblog/wp/2013/05/31/join-wall-street-save-the-world/